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      <image:caption>The new labels replaced the old, eye-sore labels, to ones our users could display proudly and comfortably.</image:caption>
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      <image:caption>Parsley Health is a modern, holistic primary care center, reimagining healthcare through a membership based, whole-body approach.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1605215367046-2DVZ7F29ZFRTZN253OKM/2020-04%2B-%2BPortfolio%2BBrand%2BV1.001.jpg</image:loc>
      <image:title>Parsley Health Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1605214672201-E0ZQODOIEX0FWOIFJ5BO/2020-04%2B-%2BPortfolio%2BBrand%2BV1%2B02.001.jpg</image:loc>
      <image:title>Parsley Health Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1607610462714-6S8SEY4GSPJ1MN3AJFFL/Clinical+handout+template+image.jpeg</image:loc>
      <image:title>Parsley Health Brand</image:title>
      <image:caption>One of the most used templates I designed was the Clinical Handout template, empowering the whole clinical team to whip up on brand, simple and effective handouts for Parsley members.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1603462146734-V1CB7OLEW1DT97SJ2YVE/02-Brand%2BGuidelines.001.jpg</image:loc>
      <image:title>Parsley Health Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1603460937920-LP28US05IU5YU584OVP3/01-Imagery.001.jpeg</image:loc>
      <image:title>Parsley Health Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1607614540148-DIUTXG2NAQTRA2ARGYZ7/Swag%2B%252B%2BOOO%2BImages.002.jpg</image:loc>
      <image:title>Parsley Health Brand</image:title>
      <image:caption>Parsley on billboards and wild postings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1609255281534-XXFCYZBG448KUZQ0JCZY/swag%2B02.001.jpg</image:loc>
      <image:title>Parsley Health Brand</image:title>
      <image:caption>Some favorite swag designs for members, marketing events and the Parsley team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1609833943232-M0R5E8VYXZ3KJQO7FZM2/2020-04%2B-%2BPortfolio%2BBrand%2BV1%2B-%2Bsurprise%2Bdelight1.001.jpg</image:loc>
      <image:title>Parsley Health Brand</image:title>
      <image:caption>The 'Surprise &amp; Delight’ projects aimed to increase member happiness and engagement, as well as a sense of being supported by one’s Parsley team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1609253937578-ZST24GKEN31PAPB0J2ML/Swag+%2B+OOO+Images.003.jpeg</image:loc>
      <image:title>Parsley Health Brand</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.nazkalipci.com/speak-memory</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1605180742608-5ZG22U4N24V9TIU8TPBP/IMG_3034.jpg</image:loc>
      <image:title>Speak, Memory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1605180608331-VJO8TLV8HDTYI03ZFQ2L/in%25252Bbook%25252B02.jpg</image:loc>
      <image:title>Speak, Memory</image:title>
      <image:caption>For Thomas, who is an avid fencer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1604320378780-32HUBRTMBH3XM7MOGLZR/Screen%2BShot%2B2020-04-15%2Bat%2B7.32.51%2BPM.jpg</image:loc>
      <image:title>Speak, Memory</image:title>
      <image:caption>Some of the stamps I’ve worked on over the years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1604320547678-0TLTAWRE81V7JEG4CLWT/IMG_3048.JPG</image:loc>
      <image:title>Speak, Memory</image:title>
      <image:caption>This one was for a Parisian family living in NY.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1604350236859-K1WLP9DRUE5DOQCJ9VAL/lucy-sq.jpg</image:loc>
      <image:title>Speak, Memory</image:title>
      <image:caption>Lucy, an artist, and her beloved puppy in awe of the universe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1604336561118-AY22IYREW2IWWESZ8YYR/2020-04%2B-%2BPortfolio%2BBrand%2BV1.002.jpg</image:loc>
      <image:title>Speak, Memory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1605182097401-01AIT8W2FIFGAR5R78XN/2020-04%252B-%252BPortfolio%252BBrand%252BV1.001.jpg</image:loc>
      <image:title>Speak, Memory</image:title>
      <image:caption>Design for the Goodman-Hupfel family who live in New York City.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1604326085796-PJHF46426XU2KANCINRX/2020-04%2B-%2BPortfolio%2BBrand%2BV1.001.jpg</image:loc>
      <image:title>Speak, Memory</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.nazkalipci.com/tas-towels</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1605187700932-O6Q8CZW8FMU88LQI9ZCV/TAS%252BPORTFOLIO.001.jpg</image:loc>
      <image:title>TAS Towels</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/f5af0035-bd6e-4765-aaa9-5deba93dd537/Screen+Shot+2022-02-10+at+1.25.50+PM.png</image:loc>
      <image:title>TAS Towels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/717895f2-8754-4dab-afac-3ac24d34b2c4/Screen+Shot+2022-02-10+at+1.25.33+PM.png</image:loc>
      <image:title>TAS Towels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/b53314b1-7a6e-4b0f-8554-1ffc2e8fe5dc/Screen+Shot+2022-02-10+at+1.23.28+PM.png</image:loc>
      <image:title>TAS Towels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/37d1fc34-5ad1-46be-ab2b-35098ba45a52/Screen+Shot+2022-02-10+at+1.22.07+PM.png</image:loc>
      <image:title>TAS Towels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/7b5bb74d-80b9-4caa-852f-9aa40a5a97e7/Screen+Shot+2022-02-10+at+1.23.10+PM.png</image:loc>
      <image:title>TAS Towels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/0b49bbc0-0602-4e64-9d10-3367af7310f8/Screen+Shot+2022-02-10+at+1.25.12+PM.jpg</image:loc>
      <image:title>TAS Towels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/ad9b15ee-2a9d-40ba-9490-e23f4da2e94e/Screen+Shot+2022-02-10+at+1.26.06+PM.png</image:loc>
      <image:title>TAS Towels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.nazkalipci.com/yoga</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1606727012172-VFQNINH488N9AQAZYX6K/06212019+-+Parsley+Health+-+LIFESTYLE5741.jpg</image:loc>
      <image:title>Yoga</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.nazkalipci.com/play</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-06</lastmod>
  </url>
  <url>
    <loc>http://www.nazkalipci.com/workwork</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/6033116f-fbe6-4c80-b3f1-54a01eef8381/image.jpg</image:loc>
      <image:title>CASE STUDIES - CASE STUDY: REDEFINING LEADERSHIP FOR THE CHALLENGES OF OUR TIMES</image:title>
      <image:caption>Learning Design, Design Research, Experience Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/fcd892a6-9b42-4b50-afdd-de8f8524b945/Untitled+design+copy+2.jpg</image:loc>
      <image:title>CASE STUDIES - CASE STUDY: A CURATED COMMUNITY FOR FEMALE LEADERS</image:title>
      <image:caption>CASE STUDY: A CURATED COMMUNITY FOR FEMALE LEADERS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/346e3703-148e-41d9-ac9d-1c9eeb678cf9/6.png</image:loc>
      <image:title>CASE STUDIES - CASE STUDY: EXPANDING BEYOND DELIVERIES</image:title>
      <image:caption>Design Research, Design Principles, Experience Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1609847303591-7HROO8RV0PAZIOED9F55/Screen+Shot+2021-01-05+at+2.47.18+PM.png</image:loc>
      <image:title>CASE STUDIES - PARSLEY HEALTH BRAND &amp; IDENTITY</image:title>
      <image:caption>Parsley Health Brand and Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1603210541995-2C97YGWOFU6JPO01O1XM/Parsley_Selects-183.jpg</image:loc>
      <image:title>CASE STUDIES - PARSLEY HEALTH SUPPLEMENTS</image:title>
      <image:caption>Packaging Design, Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1603210154074-319KT9JSXJL3J91V9A92/Mockup-Notion-onMac.jpg</image:loc>
      <image:title>CASE STUDIES - PARSLEY HEALTH KNOWLEDGE MANAGEMENT</image:title>
      <image:caption>Design Research, Strategy, Service Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1604350768051-0WGCCA2R28H3KP1TLL7D/IMG_3042.JPG</image:loc>
      <image:title>CASE STUDIES - SPEAK, MEMORY STUDIO</image:title>
      <image:caption>Illustration, Design, Stamp-making</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/df74e79c-82b2-4f68-bd9e-f729dcc403fb/TAS+PORTFOLIO.001.jpg</image:loc>
      <image:title>CASE STUDIES - TAS STUDIO</image:title>
      <image:caption>TAS Studio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.nazkalipci.com/competitive-analysis-for-ux-flow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1610619895025-0ENAA61RSEVBBULS8G6N/Screen+Shot+2021-01-14+at+1.20.23+PM.png</image:loc>
      <image:title>Competitive Analysis for UX Flow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1610619932905-UF6YW6FF9NHN0R4EX6EY/Screen+Shot+2021-01-14+at+1.21.18+PM.png</image:loc>
      <image:title>Competitive Analysis for UX Flow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1610620095894-K5BMWYRYVD5VVNGZTFZ9/Screen+Shot+2021-01-14+at+1.22.17+PM.png</image:loc>
      <image:title>Competitive Analysis for UX Flow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1610620137689-LN059RXRENFIZUFTLH9K/Screen+Shot+2021-01-14+at+1.22.42+PM.png</image:loc>
      <image:title>Competitive Analysis for UX Flow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1610620158360-7UP459YKBVSGAFIMY3QO/Screen+Shot+2021-01-14+at+1.22.55+PM.png</image:loc>
      <image:title>Competitive Analysis for UX Flow</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.nazkalipci.com/case-study-a-curated-community-of-female-leaders</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/1c0eac8c-cdb1-4b81-b192-323272e90ea4/Untitled+design.jpg</image:loc>
      <image:title>Case Study: A Curated Community of Female Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/c1145a7b-aa08-436b-9939-1bc7b5463333/Untitled+design.png</image:loc>
      <image:title>Case Study: A Curated Community of Female Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/18f38030-6884-4dd0-bf29-6588c3a15265/IMG_2059.JPG</image:loc>
      <image:title>Case Study: A Curated Community of Female Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/02922b9c-7955-4cfc-9712-6b292dab5dda/Untitled+design+%281%29.png</image:loc>
      <image:title>Case Study: A Curated Community of Female Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/86f7cac6-6fcb-437d-9199-79166834d565/IMG_2048.JPG</image:loc>
      <image:title>Case Study: A Curated Community of Female Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.nazkalipci.com/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/a01dfdbf-a877-4e12-af3a-39d4188de1da/6.png</image:loc>
      <image:title>Case Study: Expanding Beyond Deliveries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/0dfd310e-3e39-4bd3-b503-edb1eb6f58af/7.png</image:loc>
      <image:title>Case Study: Expanding Beyond Deliveries - Make it stand out</image:title>
      <image:caption>During some of the field research we conducted on how Turkish people give, spend, share, collect and talk about money.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/166cdeae-e326-4e10-8abf-95fcbc72cdad/IMG_2193.JPG</image:loc>
      <image:title>Case Study: Expanding Beyond Deliveries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/8462bca7-eb5a-404d-b213-643b8a46695f/9.png</image:loc>
      <image:title>Case Study: Expanding Beyond Deliveries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.nazkalipci.com/new-page-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/a651a8c1-a7ca-433a-a7b1-4d3210321789/image.jpg</image:loc>
      <image:title>Case Study: Redifining Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/2a980d45-82ba-44d7-b33d-876493afd1c9/IMG_3467.JPG</image:loc>
      <image:title>Case Study: Redifining Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/8fab1fa3-988e-4e15-9ed5-f0a7957f6ab4/IMG_3465.JPG</image:loc>
      <image:title>Case Study: Redifining Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/534f1a43e4b0b5927b84cf20/c1e8ca22-ea70-42cc-9653-b1254c236fd8/IMG_3464.JPG</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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